Digital Marketing Manager, PPC-Specialist

We are looking for an experienced Paid Media Manager to drive lead generation campaigns for businesses serving the US market.

This role is ideal for someone who understands how to generate qualified leads through paid advertising, optimize funnels, and make data-driven decisions that directly impact business growth.

You will take ownership of campaign strategy, execution, optimization, tracking, and reporting across multiple advertising platforms while working closely with a small, performance-focused team.

What We’re Looking For

• Strong ownership mindset

• Results-oriented and analytical approach

• Ability to work independently with minimal supervision

• Comfortable working in a fast-paced remote environment

• Someone who enjoys testing, learning, and continuously improving performance

Full-time, aligned with US business hours.

• 4+ years of hands-on experience managing paid acquisition campaigns

• Proven experience running campaigns for the US market

• Strong lead generation background with measurable results

• Experience with Google Ads and Meta Ads (required)

• Working knowledge of Microsoft/Bing Ads

• Experience with GA4, Google Tag Manager, and conversion tracking

• Ability to analyze performance data and make optimization decisions independently

• Strong understanding of marketing funnels and customer acquisition journeys

• Excellent written and spoken English

• Experience working with CRM systems, offline conversions, and lead attribution is a plus

• Familiarity with automation tools such as Zapier, Make, or similar platforms is an advantage

• Launch, manage, and optimize campaigns across Google Ads, Meta Ads, Microsoft Ads, and other paid channels

• Develop lead generation strategies focused on acquiring qualified prospects, not just traffic

• Analyze campaign performance and continuously improve CPL, CPA, conversion rates, and overall ROI

• Build and optimize acquisition funnels, landing pages, and conversion paths

• Implement and maintain accurate tracking using GA4, GTM, and conversion tracking tools

• Conduct audience research, competitor analysis, and keyword research

• Run A/B tests across creatives, messaging, targeting, and landing pages

• Create performance reports and actionable insights for stakeholders

• Collaborate with creative and marketing teams to improve campaign performance

• Leverage AI tools and automation to streamline workflows, reporting, and campaign management

• Experience with local lead generation campaigns

• Native advertising platforms (Taboola, Outbrain, etc.)

• Call tracking and attribution platforms

• AI-assisted campaign management and reporting workflows