Growth & Performance Marketing Manager/

The partner company is looking for a Senior Growth & Performance Marketing Manager who can build and scale their acquisition engine from the ground up, combining data-driven decision making with strategic brand thinking.

This role reports directly to the founders and offers significant ownership over marketing strategy, budget, and business growth.

Who You Are

• Highly autonomous and comfortable making decisions independently.

• Analytical and driven by data rather than assumptions.

• Curious about new growth channels and emerging technologies.

• Comfortable working in an environment with changing priorities.

• Able to build processes from scratch.

• Reliable, accountable, and trusted with significant marketing budgets.

• Strong communicator who can explain decisions through data and business impact

What They Offer

• Competitive compensation + performance-based bonus linked to business results.

• Flexible remote or hybrid work within Europe.

• Relocation to Mallorca if required.

• Direct collaboration with the founders.

• Opportunity to build the marketing function from the ground up and make a significant impact on company growth.

What They are Looking For

Required

• 4–5+ years of experience in Performance Marketing, Growth Marketing, or User Acquisition.

• At least 2 years of hands-on experience managing advertising budgets independently.

• Proven experience promoting mobile games, gaming products, or gaming-related digital platforms.

• Proven experience in Gaming or Mobile Gaming, with a strong understanding of gaming user acquisition, monetization, and player lifecycle.

• Practical experience with several major paid acquisition channels such as Meta Ads, Google Ads/UAC, TikTok Ads, AppLovin, Unity Ads, ironSource, or similar platforms.

• Strong understanding of unit economics, including CAC, CPI, ROAS, LTV, Payback Period, and Retention.

• Ability to analyze dashboards and marketing data independently without relying on a dedicated analyst.

• Experience planning and executing A/B testing and growth experiments.

• Understanding of how branding, positioning, and content influence acquisition performance.

• Strong knowledge of AI-powered marketing tools and a proactive approach to adopting new technologies.

• Fluent English (C1 or higher).

What You will Do

• Own the performance marketing strategy across all company products.

• Plan, launch, optimize, and scale paid acquisition campaigns across multiple international markets.

• Manage advertising channels such as Meta Ads, Google Ads (including UAC), TikTok Ads, AppLovin, Unity Ads, ironSource, and other relevant platforms.

• Continuously discover, test, and scale new acquisition channels and growth opportunities.

• Manage marketing budgets with full ownership of performance and ROI.

• Analyze marketing and product data to optimize CAC, CPI, ROAS, LTV, Payback Period, Retention, and other key growth metrics.

• Work independently with dashboards and collaborate with the technical team to improve tracking and analytics.

• Define brand positioning and content direction that supports performance marketing objectives.

• Lead creative testing and experimentation, including A/B testing of ads, landing pages, messaging, and user funnels.

• Develop influencer and media partnerships to accelerate growth.

• Navigate advertising platform policies and restrictions across different channels.

• Actively explore and implement AI tools and emerging marketing technologies.

• Support future B2B growth initiatives by helping onboard strategic partners and gaming communities.

Nice to Have

• Experience in Gaming, Mobile Gaming, Esports, Fintech or Entertainment.

• Experience launching products across multiple international markets.

• Experience working in high-growth startups or scale-ups.