Marketing Lead (E-commerce / DTC)

We are looking for a strategic and commercially minded Marketing Lead to connect business strategy with marketing execution and drive sustainable growth.

You will bring together our in-house team, external contractors, and analysts, turn their expertise into a clear marketing direction, and ensure that agreed strategies deliver measurable results.

Working closely with the founders, you will develop growth scenarios, present recommendations, and take ownership of execution once decisions are approved.

This is not a hands-on media buying role. You will lead marketing specialists rather than manage advertising accounts yourself. The marketing infrastructure, contractors, budget, and analytics are already in place.

Budget planning and contractor selection are shared decisions with the founders.

• 4+ years of experience in E-commerce or DTC marketing. Relevant experience matters more than your previous job title.
• Experience managing an in-house team or external contractors, including task delegation, quality control, and accountability for results.
• Strong understanding of performance marketing and analytics, including CAC, ROAS, LTV, attribution, and contribution margin.
• Experience working with US or European consumer markets.
• Experience with revenue forecasting, budget planning, and performance reporting.
• Proven growth cases supported by measurable results.
• English: B2–C1; Russian: C1–C2 or native.
• Availability to work within the client's fixed working hours.

• Marketing Strategy: Develop 2–3 growth scenarios supported by data, present recommendations to the founders, and lead the approved strategy.
• Team & Contractor Management: Coordinate the in-house team and external specialists across performance marketing, SEO, email, web, analytics, and influencer marketing.
• Execution: Prepare clear briefs, set priorities, define acceptance criteria, manage deadlines, and evaluate deliverables.
• Performance Marketing: Discuss campaign hypotheses, challenge contractors' decisions, and recommend budget allocation across Google, Meta, Pinterest, and other channels.
• Forecasting & KPIs: Work with the analyst to build minimum, base, and best-case revenue forecasts and take ownership of achieving targets.
• Reporting: Provide weekly reports comparing planned and actual performance.
• Customer & Product Growth: Turn customer insights into actionable hypotheses to improve website conversion, average order value, and repeat purchases.

• Experience in jewelry, fashion, lifestyle, or premium (non-luxury) e-commerce.
• Experience with high-value products and longer customer decision-making cycles.
• Shopify and CRM/email platforms such as Klaviyo.
• Experience using Instagram, TikTok, and Pinterest as sales channels.
• Experience working with analysts, dashboards, and performance reporting tools.