Founding SDR / Senior Lead Generation Specialist

About the product (https://intrajectory.com/)

TrajectoryAI is an AI-powered revenue & market intelligence platform built for SMB teams (10–200 people). We track company signals - hiring, funding, leadership changes, product launches, and news - and turn them into ready-to-use insights for sales teams, account managers, and investors.
We have a short sales cycle, transparent pricing starting from $49, and a freemium entry point.

About the role

We’re looking for a Senior Founding SDR with proven experience in a B2B SaaS product company who can take ownership of outbound lead generation and help us continuously improve how we reach and convert our target market.
This is a hands-on senior role for someone who can work independently and take responsibility for the outbound process end to end - from researching and qualifying accounts to personalized outreach, pipeline management, funnel analysis, and continuous experimentation.
We already have an outbound process in place, so you won’t be starting completely from scratch. We expect you to understand what works, identify gaps, challenge existing approaches, and improve the process based on data and market feedback.
As you ramp up, you may also take ownership of product demos.

Must-have

• Senior-level LeadGen / SDR / BDR experience specifically within a B2B SaaS product company.

• Proven hands-on experience with LinkedIn outbound and LinkedIn Sales Navigator.

• Strong written and spoken English for working with an international market.

• Proven end-to-end ownership of the outbound process.

• Strong CRM and pipeline discipline.

• Strong funnel ownership and data literacy - ability to clearly explain funnel structure, conversion metrics, personal contribution, and measurable results.

• Hands-on execution mindset - ability and willingness to personally own research, outreach, follow-ups, CRM work, and experimentation.

• Full-time commitment to the role.

What senior means for this role

• You can work independently without waiting for a fully defined playbook or step-by-step guidance.

• You can take ownership of an existing outbound process, identify gaps, and introduce concrete improvements.

• You understand your funnel numbers and use data to make decisions rather than simply reporting activity.

• You can clearly explain your personal contribution and measurable results from previous roles.

• You can identify why something is not working, propose a solution, test it, and evaluate the outcome.

• You demonstrate strong commercial judgment and look for value in every prospect interaction, including those that do not convert.

• You can turn prospect conversations and objections into useful market and product insights.

• You combine strategic thinking with hands-on execution.

• You are comfortable communicating with prospects through both written outreach and calls.

How we'll measure success in the first 90 days

• A structured and repeatable process for sourcing and qualifying leads against the ICP is running effectively.

• Qualified leads and pilots are generated consistently against agreed targets.

• The funnel is clean, measurable, and has clear stage-to-stage conversion.

• Outreach hypotheses, targeting, and messaging are continuously tested and improved based on data.

• Product, market, and client feedback is captured systematically and translated into actionable insights.

What you'll do

• Own the outbound process end to end - from account research and qualification to outreach, follow-ups, qualified opportunities, and pilots.

• Systematically source and qualify leads through open-source research, LinkedIn Sales Navigator, and TrajectoryAI itself.

• Research companies, identify relevant trigger events, and determine the right moment and angle for outreach.

• Build highly personalized outreach based on company context, triggers, and potential business value rather than relying on generic templates.

• Engage relevant decision-makers and drive qualified prospects toward demo calls and active trials.

• Maintain a clean and structured CRM and pipeline with clear stages, consistent cadence, and reliable data.

• Track funnel performance and stage-to-stage conversion, identify bottlenecks, and use data to decide what to improve.

• Test hypotheses around ICP, messaging, channels, and outreach approaches and adjust based on results.

• Take a commercial approach to every prospect interaction - understand objections, identify alternatives or competitors, and capture useful market and product insights even when a lead does not convert.

• Develop deep product knowledge and provide structured feedback on user behavior, recurring objections, onboarding friction, and product gaps.

• Work hands-on with research, outreach, CRM, LinkedIn, and supporting tools.

• Communicate with prospects through both written outreach and calls.

• Run product demos as you ramp up.

Nice-to-have

• Experience prospecting founders and C-level decision-makers.

• Experience working with SMB customers.

• Experience with US and/or EU markets.

• Experience working directly with founders or early-stage startup teams.

• Experience with AI tools and sales automation.

• Experience running product demos.

• Knowledge of additional languages, especially German.

Trainable

• TrajectoryAI product knowledge.

• TrajectoryAI-specific ICP nuances and use cases.

• Product demo process.

• Specific CRM and internal tools, such as Zoho.

• Internal processes, reporting, and feedback formats.

• Conference database sourcing.