Senior Marketing Manager

We’re looking for a Senior Marketing Manager to become our first in-house marketing expert, fully embedded within the Product team. This is a hands-on role with high ownership, where you’ll be responsible for driving marketing strategy and execution across acquisition, conversion, and retention.

Tools & Platforms:

• Google Ads

• LinkedIn Ads

• Google Analytics

• Google Search Console

• SEO and performance analytics tools

Strong Plus:

• Experience in the VoIP, telecommunications, or voice-tech industry.

• Experience being the first or sole marketing hire in a growing company.

• Success Metrics

Primary Metrics:

• LTV

• Marketing ROI

Supporting Metrics:

• CAC

• Conversion rates

• Funnel performance

• Lead quality

• Customer retention and churn

What We Offer:

• Fully remote work environment.

• B2B / self-employed cooperation model.

• Accounting assistance and support.

• Company-provided equipment.

• Budget for courses and professional development.

• Team events and workshops.

• Strong HR support and people-first culture.

• 5+ years of B2B marketing experience.

• Experience working in companies with 100+ employees.

• Proven ownership of marketing budgets and performance reporting.

• Strong hands-on expertise in: SEO, PPC, GEO (Generative Engine Optimization) (mandatory)

• Strong analytical mindset with experience in A/B testing, funnel optimization, and ROI measurement.

• Excellent cross-functional communication skills.

• Experience working closely with Product, Sales, and Customer Success teams.

• Own and execute marketing initiatives across SEO, GEO, PPC, and brand marketing.

• Build, manage, and optimize paid campaigns across Google, LinkedIn, Bing, and other relevant platforms.

• Monitor daily performance metrics, including spend, leads, sign-ups, and conversions.

• Conduct SEO audits and drive improvements from analysis to implementation.

• Lead A/B testing and conversion rate optimization initiatives.

• Partner with Sales to improve lead quality and with Customer Success to increase LTV and reduce churn.

• Brief and collaborate with Content and Design teams on campaign assets and experiments.

• Report on marketing performance, ROI, and key initiatives to stakeholders.

• Propose new growth initiatives and execute them autonomously.
  
  Location: Bulgaria/Georgia/Ukraine