Social Media Creator for B2B Lead Generation Funnels

We are looking for a hands-on Social Media Creator to join the team and take full ownership of our social media execution and growth, with a clear focus on generating qualified inbound leads.

Software development company operating in competitive US and international markets. In B2B IT outsourcing, social media is not only a visibility channel—it is also a powerful tool for positioning and lead generation.

This is an execution-first role rather than a coordination position. You will be responsible for the entire content cycle: strategy, production, publishing, performance analysis, and optimization.

You will create content for both the company’s social media accounts and the CEO’s professional profiles.

• 3+ years of experience in social media or digital marketing

• Proven experience in B2B tech, IT outsourcing, IT services, B2B SaaS, or B2B small-business growth

• Strong hands-on LinkedIn experience

• Demonstrated ability to generate inbound leads or qualified business conversations through social media

• Strong short-form video creation skills for TikTok, Instagram Reels, and LinkedIn

• Excellent copywriting skills for professional audiences

• Experience managing or developing executive personal brands

• Cross-platform content strategy experience

• Strong understanding of targeting, engagement metrics, and lead signals

• Experience working with international markets

• English proficiency at B2 level or higher

• Ability to produce consistent, high-volume content

• Experience supporting a sales pipeline through content

• Experience using AI-powered tools and workflows for content creation

• Analytical and results-oriented approach

• Develop and execute social media strategies focused on lead generation

• Create content that generates inbound interest, inquiries, and conversations

• Produce and publish at least one post per primary platform per day

• Manage the full content cycle: idea, script, visuals or video, publishing, analysis, and optimization

• Manage and grow the CEO’s LinkedIn profile and professional social media presence

• Create thought-leadership content that generates conversations and business opportunities

• Produce short-form videos aligned with the company’s B2B positioning

• Develop effective hooks, calls to action, and content formats

• Track reach, engagement, audience quality, and lead-generation indicators

• Optimize content based on analytics and business impact rather than vanity metrics

• Use AI tools to scale content production and ideation

• Continuously improve content systems and publishing workflows

• Experience working with US B2B markets

• Experience with social selling or LinkedIn lead-generation strategies

• Previous experience creating content for IT outsourcing or QA services