Digital Marketing Specialist
Опис
Job Summary
We are seeking a creative, analytical, and results-driven Digital Marketing Specialist to develop and execute digital marketing initiatives that increase brand awareness, customer engagement, website traffic, and business growth.
The ideal candidate will have experience with social media, email marketing, content creation, search engine optimization (SEO), digital advertising, and marketing analytics. This position requires someone who can work independently while collaborating effectively with internal teams.
Вимоги
Requirements
Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
2+ years of experience in digital marketing or a related position.
Strong understanding of social media marketing and content strategy.
Knowledge of SEO, email marketing, and digital advertising.
Experience with Google Analytics or similar marketing analytics platforms.
Familiarity with Google Ads and social media advertising platforms.
Excellent written and verbal communication skills.
Strong analytical and problem-solving abilities.
Good understanding of marketing metrics and performance reporting.
Strong organizational and time-management skills.
Ability to manage multiple projects and deadlines.
Comfortable working independently in a remote environment.
Proficiency with Microsoft Office or Google Workspace.
Обовʼязки
Key Responsibilities
Develop and execute digital marketing campaigns across multiple online channels.
Manage and maintain company social media accounts and content calendars.
Create engaging digital content for websites, social media, email, and other platforms.
Develop and manage email marketing campaigns and customer communications.
Conduct keyword research and implement SEO strategies to improve online visibility.
Monitor website traffic, campaign performance, engagement, and conversion metrics.
Assist with paid advertising campaigns across platforms such as Google Ads and social media.
Research market trends, competitors, and customer behavior.
Analyze campaign data and prepare performance reports for management.
Optimize digital campaigns based on performance results.
Collaborate with management, sales, customer service, and other departments on marketing initiatives.
Maintain consistent company branding and messaging across digital channels.
Help manage online reviews, customer engagement, and brand reputation.
Identify new digital marketing opportunities and recommend strategies for growth.
Stay informed about emerging digital marketing tools, technologies, and industry trends.
Буде плюсом
Preferred Qualifications
Experience with WordPress or other content-management systems.
Familiarity with Canva, Adobe Creative Cloud, or similar content-creation tools.
Experience with CRM and email marketing platforms.
Google Ads or Google Analytics certification.
Experience developing marketing campaigns for small businesses or service-based organizations.