Email Marketing Manager

About the company: This is a project of a US-based holding focused on email marketing and content-driven media. The team manages a network of blogs on platforms like Substack, Ghost, and Beehive, building audiences through content and newsletters. They currently operate 30+ blogs across niches such as finance, health, astrology, and lifestyle, with plans to scale to 50+ by the end of the year and over 100 next year. Average number of followers from 200-300 thousand per blog. The company is actively investing in growth, processes, and talent, offering fast career development and a dynamic environment.

We’re building and scaling a high-volume, performance-driven newsletter portfolio and are looking for a Senior Email Marketing Manager to fully own newsletter growth, engagement, and monetization. This role is for someone who understands newsletters as a revenue channel, not just a publishing task. You’ll work closely with authors, AI writers, designers, and monetization partners to ensure every send is optimized for opens, clicks, and revenue, while maintaining strong editorial quality.

👉 Your primary mission: Own and scale 15–20 newsletters that consistently publish, engage, and monetize effectively.

🔥 What it means to be part of our Team

*Your professional and personal development:

● Multinational and intercultural experience.

● Corporate library.

● A world-class team to work with.

● Growth opportunities.

● Cutting-edge frameworks and technologies.

*Well-being:

● Competitive salary.

● Bonuses according to the policy.

● 21 paid vacation days & 14 paid sick leaves.

If you see yourself as this person or know someone to recommend, we would be delighted to work with you! :)

Requirements

● High level of English (В2-C1).

● Strong experience in email marketing.

● Deep understanding of email performance metrics: open rate, CTR, conversions, revenue per send.

● Hands-on experience managing multiple email campaings at scale.

● Comfortable using AI tools.

● Strong editorial and layout instincts (formatting, hierarchy, readability).

● Excellent organization — able to manage 15–20+ newsletters simultaneously.

● Strong QA mindset: zero tolerance for broken links, typos, or formatting errors.

Key Responsibilities - Email & Newsletter Performance Ownership

● Own end-to-end newsletter strategy, publishing, and optimization;

● Optimize subject lines, preheaders, layouts, CTAs, and content flow;

● Maintain consistent, high-quality publishing schedules across all newsletters;

● Review, QA, and approve all outgoing content before sending Monetization & Advertising Optimization;

● Integrate ads natively within newsletters to maximize CTR and revenue;

● Test ad placements, formats, and messaging without harming reader trust;

● Analyze performance and continuously improve monetization strategy Scaling & Team Leadership;

● Collaborate closely with writers, AI tools, designers, and growth teams;

● Build repeatable processes, guidelines, and quality standards;

● Provide weekly performance insights and improvement recommendations.

*Nice to Have

● Experience with platforms like Beehiiv, Substack, Ghost.

● Experience working with ad monetization, sponsorships, or affiliate content.

● Background in content-led growth or digital publishing.

● Experience scaling multiple content brands or media products.