Head of Sales

We are looking for a strategic, data-driven, and operationally strong Head of Sales B2C to lead and scale our outbound sales division across Tier-1 markets.

This is a high-impact leadership role focused on building scalable outbound sales systems, increasing player monetization, and driving VIP conversion across multiple GEOs.

The role was created as part of separating VIP and Sales into two dedicated verticals, giving the future Head of Sales full ownership over outbound revenue generation, CRM-driven sales operations, and sales infrastructure development.

3+ years of leadership experience in B2C as Head of Sales, Call Center Director, Sales Operations Lead, or similar management roles 
- Strong background in high-risk or high-volume industries such as iGaming, FinTech, Crypto, Dating, Telemarketing, Luxury Services, or Concierge businesses
- Proven experience building or restructuring outbound sales departments and operational frameworks
- Hands-on experience selecting, implementing, and configuring CRM systems from scratch, including process architecture, segmentation, automation, and routing logic
- Strong understanding of outbound sales infrastructure, predictive/power dialers, CRM-driven workflows, and messaging systems
- Proven success working with Tier-1 GEOs (Western Europe, Canada, Australia/New Zealand) and understanding local customer psychology and premium-client communication standards
- Strong analytical and data-driven mindset with advanced understanding of LTV, CAC, ARPU, Churn, Conversion Rate, and retention metrics
- Experience managing high-volume outbound teams and scaling operational performance
- Ability to combine strategic thinking with hands-on operational leadership
- Strong people-management and leadership skills with experience developing managers and team leads
- English level B2+ is mandatory
- Additional Tier-1 languages will be considered a strong advantage

- Take full ownership of outbound sales performance, player conversion into VIP segments, and initial revenue generation across multiple GEOs
- Build, scale, and optimize the Sales department B2C structure starting from an existing team of 10 agents
- Set, monitor, and improve KPIs related to revenue, deposits, conversion rates, player activity, retention, and sales efficiency
- Manage multi-channel outbound communication systems including phone sales, auto-dialers, SMS, email, messengers, and CRM-triggered communication flows
- Research, select, configure, and optimize CRM systems tailored to operational and cross-functional business needs
- Implement CRM automation, routing logic, trigger-based communication scenarios, and personalized sales workflows
- Develop scalable segmentation systems based on player lifecycle, deposit behavior, value, engagement, and risk profiles
- Create personalized offer strategies focused on maximizing NGR, LTV, retention, and player profitability
- Establish communication QA frameworks, analytics infrastructure, reporting systems, and operational standards
- Develop sales playbooks, scripts, objection-handling frameworks, and communication standards for different customer segments and GEOs
- Lead hiring, onboarding, coaching, training, performance management, and leadership development for sales managers and team leads
- Collaborate closely with Operations, CRM, Product, VIP, Analytics, and Compliance teams