Middle Product Manager

appflame — a Ukrainian IT company building world-class products: Hily, Taimi, AdConnect.

Who we are today:

• 7 years on the market, 500+ employees, offices in Kyiv, London, and Limassol, plus a coworking space in Warsaw.

• In 2025, appflame ranked 5th among Ukraine's 50 best employers according to Forbes and won in the "Place for Growth" category.

• Our apps Hily and Taimi are among the Top 5 dating apps in the U.S., with over 70 million users. AdConnect and Mailkeeper build and scale our own B2B and B2C solutions.

Our mission: Flame up the world with Ukrainian products.

Our goals:

• Reach the top 5 product companies in the world.

• Become a unicorn — and turn Ukraine into a country where unicorns are born and thrive.

We're looking for daring, ambitious, and "a little crazy" people — those who love building real products and dream of launching cool startups. You have the ambition; we have the conditions to make it happen.

Your project:

Mailkeeper. It is a SaaS solution designed to improve user retention and increase overall product revenue through email marketing, push notifications, and PWA channels. 

Mailkeeper team integrates directly into products and provides a full cycle of email processes – from developing email strategies and testing hypotheses to optimizing email logic and managing sender reputation using its own email marketing service.

We'll have a match if you:

• 1+ year in a commercial B2C product company as PM / PO / Growth / CRM / Retention manager, with a metric you personally owned and can show as "from A to B"

• Proactivity: you generate your own hypotheses and push things forward without waiting to be asked;

• Analytical mindset: you form the question yourself, go to the data, and build decisions on numbers;

• Strong communication skills: you can run partner communication independently and drive discussions to decisions;

• AI: you have built something repeatable with AI (an agent, automation, or pipeline), not just used chat tools;

• Basic technical literacy: you understand what an API is and can speak the same language as developers;

• English: Upper Intermediate.

You will:

• Lead a portfolio of external partners: their email metrics and revenue are your numbers, and you decide what to do with them;

• Find growth points in the data yourself, form hypotheses, run A/B tests and experiments, and bring the ones that work to production;

• Decide what each partner needs next: which campaigns, segments, or integrations to push, and drive those decisions with partners and our internal team;

• Catch problems before partners do: track sending volumes, deliverability, and revenue, and act on anomalies the same day.

• Ship technical changes end to end: from a partner's request to a specced task, a release, and a verified result;

• Build the direction's processes and documentation so that onboarding a new partner is repeatable, not heroic.

Will be an advantage:

• Experience with email marketing / retention channels.

• Understanding of email deliverability (SPF/DKIM/DMARC, sender reputation).

• Experience with Jira and sprint-based development processes.