PR Manager

PR Manager | Full-Time | 100% Remote

Most companies make announcements. Few of them create stories people actually want to cover.

The difference isn't the size of the press list or how many releases go out each month. It's knowing what deserves attention, who will care about it, and how to turn a company’s ideas, people, and momentum into a reputation that compounds.

Cultmakers builds brands people trust and follow across AI, Fintech, and Web3. This role is where that work extends beyond social media: into the conversations that shape perception, the journalists who influence opinions, and the stories that make a company impossible to ignore.

The Role

You'll lead PR for multiple client brands across AI, Fintech, Web3, and other fast-moving industries. You'll turn business milestones, product launches, founder perspectives, and industry insight into focused PR strategies that generate meaningful visibility—not empty mentions.

This means building media relationships, developing strong angles, writing pitches and press materials, and knowing the difference between news that matters and news that only matters internally.

You'll work closely with strategy, content, and design teams to ensure every public-facing story is clear, credible, and consistent with the brand behind it.

What You'll Do

• Build and execute PR strategies for each client based on their positioning, business goals, and target audiences.

• Identify relevant media opportunities across business, technology, finance, crypto, Web3, and specialist publications.

• Develop compelling story angles, media pitches, press releases, briefing documents, talking points, and founder commentary.

• Build and maintain relationships with journalists, editors, podcast hosts, newsletter writers, and relevant industry voices.

• Manage media outreach for product launches, company announcements, partnerships, funding news, research, events, and thought leadership.

• Support founders and executives with messaging, interview preparation, and media training.

• Monitor news cycles, platform conversations, competitor activity, and emerging narratives to identify timely opportunities.

• Coordinate with content and social teams so earned media becomes part of a wider communications strategy.

• Track media coverage and turn performance data into better decisions - not just a monthly report.

• Help improve the agency’s PR workflows, processes, databases, and reporting systems.
  

What You Bring

• 3–5 years of experience in PR for tech businesses in Fintech, Web3 or AI

• A portfolio of actual campaigns, placements, pitches, or communications work - not just a list of responsibilities.

• Experience working with technology, fintech, Web3, crypto, startups, or other fast-moving sectors.

• Strong writing skills and the ability to make complex subjects clear, relevant, and interesting.

• A practical understanding of how journalists, publications, podcasts, newsletters, and industry media work.

• The ability to develop original story angles rather than relying on generic press-release distribution.

• Experience communicating with founders, executives, clients, and external media contacts.

• Strong organizational skills and the ability to manage multiple campaigns, deadlines, and stakeholders independently.

• The judgment to know when to push a story, when to refine it, and when to leave it alone.
  

What We Value

• Relevance over reach. The right story in the right publication matters more than a long list of forgettable mentions.

• Relationships over databases. Good PR is built on trust, context, and consistency.

• Clarity over jargon. If a story cannot be understood, it will not be remembered.

• Strategic thinking over reactive outreach. Every pitch should have a reason to exist.

• Curiosity about what is happening in the market and honesty about what is not working.

• High standards on tight timelines.

• Confident ideas backed by a clear point of view - not safe communication designed to please everyone.
  

The Details

• 100% remote. Work from anywhere.

• Full-time position.

• Fast-moving culture. High standards. No unnecessary bureaucracy.

• Competitive pay based on experience.
  

Why Cultmakers

PR at Cultmakers isn't about generating noise for the sake of visibility. It's about helping ambitious companies earn attention, credibility, and trust in markets where reputation can change quickly.

The clients work in competitive industries where the right story can open doors, shape a category, attract talent, influence investors, and change how a company is understood.

That means the work is consequential. The narratives you build, the relationships you develop, and the coverage you create all contribute to something bigger than a press cycle.

The team is distributed and experienced. The standards are high because the clients are serious. There is no room for generic pitches, inflated claims, or communications that exist only to fill a reporting spreadsheet.

For a PR Manager who wants to shape narratives, build meaningful media relationships, and help companies become genuinely relevant, this is the right place.

Ready?

Send your CV and examples of PR campaigns, media placements, pitches, press materials, or communications work you’ve led. Show us how you turn a company’s story into something people want to talk about.