Product Analyst

We're looking for a Product Analyst to join our Product team. In this role, you'll own the data behind our product decisions — tracking performance, uncovering insights, forming hypotheses, and driving their implementation to move our key business metrics. You'll act as both the data checker and the solution provider for our Product, Marketing, and Retention departments.

• Proven experience in a product analytics or data analytics role.
• Strong analytical skills with the ability to turn raw data into clear, actionable insights.
• Hands-on experience with our core tools: PowerBI, Casino BO (back office), PostHog, Optional: Customer.io, Smartico AI.
• Solid understanding of funnel metrics and conversion analysis (Visit2Reg, Reg2Dep, etc.).
• Familiarity with iGaming / casino core metrics such as Deposit Sum, Bet Volume, and GGR.
• A hypothesis-driven mindset and the ability to move from insight to implementation.
• Strong communication skills to collaborate with Product, Marketing, and Retention stakeholders.
• Problem solving mindset.
• Proactivity and result driven.

• Track and monitor the full user flow from Visit to Churn, owning metrics at every stage of the lifecycle.
• Acquisition & registration: monitor high-funnel conversions such as Visit2Reg and Reg2Dep.
• Activation & monetization: track first-deposit behavior and core metrics including Deposit Sum, Bet Volume, and GGR.
• Engagement & retention: analyze player activity, session and betting patterns, and repeat-deposit behavior to identify what keeps users active.
• Reactivation & churn: monitor churn signals, dormancy, and reactivation performance to reduce drop-off and extend player lifetime.
• Search for insights in the data, identify friction points and growth opportunities across the user journey.
• Form data-driven hypotheses and see them through to implementation, measuring their impact on business performance.
• Serve as the go-to data checker and solution provider for the Product, Marketing, and Retention teams — validating data, answering analytical questions, and recommending actions.
• Build and maintain dashboards and reports so stakeholders can access and understand performance.
• Partner cross-functionally to shape decisions and priorities based on evidence rather than intuition.
• Propose product features to implement to web application based on data driven logic.

• Experience in the iGaming, betting, or online casino industry.
• Math skills, understanding of prediction models, forecasting.
• Experience designing and evaluating A/B tests and experiments.