Senior Marketing Manager (Acquisition)

We are looking for a Senior Marketing Manager to take ownership of the centralized acquisition function within an iGaming group, with a clear path to the CMO role.

The function covers Media Buying, Affiliates, and SEO. The team acquires traffic centrally and distributes it across the group's B2C brands.

For us, marketing is first and foremost about economics. We are not looking for a brand marketer, but for a strong performance/acquisition specialist who can take ownership of traffic quality, payback, and the financial results of the entire acquisition function.

This role needs full autonomy. We expect you to take ownership, not to ask what to do next. You identify the problem, make the analysis, and come with a ready solution. You are fully accountable for the budget you manage and for hitting your KPIs, with no one managing you step by step.

We are not looking for someone who simply knows how to spend marketing budgets. We are looking for someone who can independently turn those budgets into high-quality, retainable, and profitable traffic, and take full responsibility for the result.

The key KPI for this role is the financial performance of the acquisition function.

• Strong hands-on experience in iGaming acquisition / performance marketing, with ownership of a channel, team, or budget (Team Lead, Head of Channel, or Senior Manager level).
• Deep understanding of Media Buying, Affiliate Marketing, and SEO.
• Strong understanding of the full player lifecycle: acquisition → deposit → retention → LTV.
• Strong command of unit economics and key metrics: CPA, FTD, retention, LTV, ROI/ROMI, and payback.
• Deep understanding of fraud and traffic quality assessment.
• Experience managing significant marketing budgets and scaling only when the economics are supported by data.
• Strong analytical skills; you work with the numbers yourself and make data-driven decisions.
• Advanced hands-on experience with AI and automation: AI agents, agentic workflows, coding agents, Claude Code / Codex, or similar tools. Using an LLM as a chat interface is not enough.
• Experience managing and improving performance teams.
• A track record of working independently: owning decisions, results, and budgets end to end.

• Own Media Buying, Affiliates, and SEO: teams, processes, budgets, and KPIs.
• Build and execute a unified acquisition strategy across brands and GEOs.
• Own acquisition economics throughout the entire player lifecycle, from acquisition to retention, LTV, and payback.
• Analyze traffic performance at GEO / source / campaign / affiliate / cohort level.
• Control traffic quality and fight fraud, motivated traffic, bonus abuse, multi-accounting, and other low-quality sources.
• Build and optimize funnels together with CRM/Retention and Product teams.
• Optimize team structure, processes, and costs.
• Implement AI and automation across analytics, marketing, and operational workflows.